Hello

Thanks for taking the time to learn more about me. With a background in art and design, I’ve spent years building brands for inspiring clients. I enjoy collaborating, working independently, and constantly learning. My work combines psychology-led thinking, real-world experience, and contemporary design to solve complex problems and create impactful, lasting brands.

Outside of work, I’m a parent to two awesome kids and a weekend warrior athlete, striving to live with honesty, care, and a mindset of giving more than I take.

If you want to dive deeper, scroll on for some history.

1997-1999

Growing up in Hamilton, Ontario, Canada I was faced with the usual Hamiltonian career choice of steel factory worker or marketing graphic arts specialist. I was already very naturally into art, design and that crazy new internet thing, so I chose the latter and studied Communications Media & Advertising at a local applied arts college. I graduated with a couple awards and great story of how my “coffee stain” personal brand began. I’ll save that story for later, maybe over a coffee.

2000

Luckily the word did not end with the Y2K bug so I moved to Vancouver to pursue a practicum placement at the trend setting boutique ad agency Cowie and Fox Creative. My work was immediately being approved by their clients so thankfully they hired me on after a few weeks.

I worked on a wide range of client projects and collaborated directly with Chip Wilson to help launch lululemon—pioneering the “yoga wear” category. With Vancouver as the muse, I created disruptive ad campaigns and the iconic manifesto graphic, which became the brand’s core identity and was refined and used across everything for over a decade.

Some other notable projects I worked on were Westbeach, Vancity Credit Union, Greenpeace, David Foster and the website design for the international launch of the Nike SB shoe line (yes, that’s the first SB Dunks, and yes it had an epic Flash intro animation).

My work won a few ad industry awards at the time, but most notably I placed second in the Mount Seymour Snowboard Halfpipe Open competition. To the best of my knowledge I was the only competitor with an advertising agency listed as a primary sponsor. 😁

Outside of work I busy was creating and hosting my own art shows and helped form the genre bending indie band Wintermitts.

2010

After a decade of cutting my teeth (they were very sharp at this point) with C&F it was time to move on so I joined a friend’s agency called We The Collective for a few years. Most of the memorable client work was for Nintendo and Levi’s those years.

2012 – 2026

I had already registered my own creative business Caffeine Watermark as side hustle so when the time was right, it became the main hustle. Right now I operate Caffeine Watermark and partner with FreeBird Agency on a contract basis. I’m currently working on creative for all the of the O2E brands (1-800-GOT-JUNK, WOW 1 DAY Painting, Shack Shine), Breakthrough Academy, Gibbons, Rival Technology Group and much more.